The aim of the Greenwave project is to provide a sustainable, long-term vision for encouraging efficient driving which, in turn, is expected to deliver both environmental and economic benefits for local authorities, transport professionals and fleet operators.


The App uses existing technology and data to transform the way that drivers view their journeys and operate their vehicles. Through the initial trial and gathering of data, Greenwave will demonstrate that a more efficient driving style can deliver emission reductions and air-quality improvements.


Anticipated benefits include:


  • Fuel efficiency: The Greenwave App is designed to reduce fuel consumption and costs by reducing idling time at traffic lights. Savings of approximately 10-15% on fuel are expected.

  • Reduced emissions: Emissions output will be reduced by keeping traffic flowing, helping towns and cities meet the mandated “Clean Air Zone” by 2020.

  • Transformed driver behaviour: Driving standards will improve through repeated learned behaviour.


The project outcomes are currently being tested with a six-month pilot taking place across Birmingham. If the anticipated objectives are realised, this innovative piece of technology has the ability to be implemented nationwide, and even worldwide, making a significant contribution towards transport environmental targets.


Where are we now?


With funding secured, the project is currently being piloted around the city of Birmingham.


The technology has been deployed on 12 Masternaut-equipped vehicles in Amey’s Birmingham Highways utility contract over a six-month period, and will be rolled out to a further 100 vehicles over a 12-month timeline, and then beyond to larger fleet numbers. The aim is to deliver a 10% reduction in monthly fuel costs and CO2 emissions.


If successful, it is envisaged that the project will be implemented across Birmingham, as well as across the UK.


Keep up-to-date with the project by visiting the News section here.